Aspiring Idiots

I redesigned a website for a creative agency in Stockholm using Squarespace. The design reflects their innovative vision with a user-friendly experience and bold aesthetics. I also handled the content, mockups, and ensured accessibility.

Client
Aspiring Idiots

Type
UI Design & Content Creation

Results

The website, which was initially just a single page with limited content and no project cases. Key changes included:

  • Clients on the Homepage: All clients are now shown on the start page.

  • Detailed Projects: Projects are now displayed with more details.

  • Client Recommendations: Client reviews and recommendations are highlighted.

  • Better Accessibility: The site is now more accessible to users.

  • Content Creation: Helped shape the structure and look of the new site with new mockups.

Design Process

I analyzed the existing one-page website, which lacked accessibility features. The client had a clear vision for the design, so we explored competitors’ websites to gain insights and better understand industry trends.

Since Squarespace wasn't as flexible at the time, it was a challenge to design freely and implement some of the ideas. However, we worked within those constraints to create a visually appealing and functional design.